The firm was founded in 1933 by Etienne VERmeersch (married with Mathilda DALle).
De watches were made in Switzerland by Pronto watches co. Distribution first from Bruges later on
from Antwerp. The most florishing period was 1950 - 1980. Many well-known cyclists had a Pronto Verdal on their wrist such as Van Steenbergen, Merckx, Gimondi, ...
Sales were stopped in 1997.